Written by
Alex Gekov
Co-Founder & CTO
Interviews
Emmanuel Tonev with tips for personal brand and recruiters on LinkedIn
Emmanuel (Emo) Tonev is an established digital marketer specializing in B2B and B2C social media communications with a particular focus on LinkedIn and part of the Bookmark team.
On 19.06, Emo and Todor from the TalentSight team will be part of the free webinar: " From building a personal brand to finding staff on LinkedIn. How, what and why? "
You can reach out to Emmanuel and explore all the ways he can help through his website.
Can you give some simple tips for a better LinkedIn profile that the algorithm "loves" and "promotes"?
Speaking about the algorithm, it is important to emphasize one detail - there may be an algorithm, but at the center of everything should be people. If we put them at the forefront of our decision-making rather than some guesswork, then believe me, you will live a much better and more successful LinkedIn life.
What does the algorithm like?
Creativity
The passivity
The bold ideas
What does the algorithm not like?
The lack of action
Ideas supported by data, especially primary ones
Lack of added value
Be bold, be bold, experiment, and always judge your creative ideas based on the data LinkedIn provides. You might have the most brilliant idea, but you've confused your audience. Then, as brilliant as it is, the idea is just another one. It's not how many people you reach, it's how many sales you make, no matter what you sell.
In complete sync with the previous paragraph, it is very important to remember - do not be one of those "ghost-readers" who only read and do not react. You might leave 1-2 comments a day, but that's still something, it still helps! No action is worse than bad action.
Speaking of successful recruiting - how did you find your position at BookMark? Can you share any interesting moments from your interview?
My interview was quite unconventional as it was not a standard interview with a HR representative etc. My interview was the result of all my work over the last few years, which the colleagues at BookMark had seen and accordingly offered me the job and the position I have now held for the past 6 months.
My "interview" took place in the late hours of an autumn day, when they simply told me - "Let's start tomorrow, what do you say?". I, for my part, gave a counter offer and started after about a month - I had to prepare, after all, it's not every day you start working at the first LinkedIn digital marketing agency in Bulgaria!
What is your message to the TalentSight team?
My message is similar to the advice I gave above in the board. Experiment, be bold and be yourself. Still, no one can say how bold your dreams can be... Well, look at me - until 3 years ago I was selling patterned socks... :)